This month, Kerrygold commissioned some research into Brits and their relationship with the countryside and found some pretty sad results. According to the poll, 1 in 10 British adults have never been to the countryside or heard a cow moo in real life. Not only that, but 79% of adults wish they could visit the countryside more often. I’m feeling more and more grateful by the minute that the South Downs are on my doorstep.
Kerrygold have taken that research and used it to kick off their ‘Tales from the Meadow’ campaign, which is set to be awesome if their first stunt is anything to go by.
This post was written in collaboration with Kerrygold.
image credit: Geoff Caddick/PA Wire | food artist Michelle Wibowo putting the finishing touches to the cake
Yesterday (Wednesday 22nd July), Liverpool Street station was invaded by a huge herd of cows – made with icing and sitting atop a cake, not with bells round their necks accompanied by an 1800s farmer, in case that wasn’t clear.
Kerrygold figured if Londoners couldn’t get to the countryside, the countryside had to get to them – and what better way to do that than with a so-huge-it-should-be-illegal cake?
This cake is something to behold, right? It’s depicting a real Irish meadow, is about 10 square metres and would serve give or take four thousand people. It’s no wonder commuters had to stop and stare.
image credit: Geoff Caddick/PA Wire
I would give anything to have the talent (and steady hand) of the amazing woman behind this cake. Michelle Wibowo is the creator of some of the greatest sugar crafts of all time, including the worlds first billboard made from cake and an enormous Tardis cake for the Doctor Who 50th anniversary. I feel a Woman Crush Wednesday post coming along…
In total, the cake took her a whopping 168 hours. You can check out the video below to get a taste of the process (fans of Ace of Cakes, you need to see this video).
I don’t know about you guys but I think this is probably the coolest or at least cutest thing that happened in London yesterday, what do you reckon?
Make sure you’re following Kerrygold on Twitter to keep tabs on their new campaign, also do yourself a favour and go and hang out in the bloody countryside with your mates that have never heard cows moo.