All posts tagged: castello

Hacking my Brain with Castello

This post is sponsored by Castello Castello is already a household brand in the UK thanks to their blue cheeses and cheddar. This year, they’ve launched brand new Extra Creamy Brie. To celebrate, Castello wanted me to take part in a little Virtual Reality experiment that attempts to ‘hack the brain’ and manipulate the senses to affect the eating experience. I was surprised to learn that Castello dates back to around 1893, when their first Master Cheese Maker (Rasmus Tholstrop) travelled the globe sampling different cheeses for himself and then reinventing them. He always respected the traditions of cheese making but his imagination and creativity helped him to produce something special – and that theme has been continued for Costello throughout the years, hence this unique campaign. The brand new Extra Creamy Brie is a creatively crafted and indulgent cheese, one I’d be happy to present with the best of them on my Christmas cheese board. As it turns out though, there are ways to make it appear even more indulgent with a few tricks …